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"Imagine you are driving your car with your family, when something unexpected happens. When you pass by McDonald's in your neighborhood, the car radio starts singing 'happy birthday to you'. There's more. The lyrics include your child's name and congratulates the age of 6 he is completing. At the end of the song, McDonald's offers a free birthday meal - and warns that the offer expires in 30 minutes. "
The above excerpt was used to describe something that is already a reality, at least in Tokyo. It's called Contextual coolmath4kids Branding: the ability to send the right message coolmath4kids to the right audience at the right place at the right time.
But the big deal of the comic above is not the geolocalised message, is not the fact of knowing the name of his son, his age and far less integration with Mc offer. These are movements that are already happening in business technology, mobility and social networks. And this is a convergence that is already in the process of happening, more and more people to.
As this fastcompany article says, the car is theoretically still a "virgin" advertising environment. Not for long: companies like Toyota, Google, Apple and News Limited have started the race to occupy this universe.
Curator @ Blog AI, Experience Designer @ R / GA NY, Updater @ Update or Die, UX Teacher @ Miami Ad School. In the midst of so many acronyms, occasionally finds time to share whole words here.
Latest posts by Fabricio Teixeira (see all) the books I have read about UX - January 22, 2014 The importance of the performance of the pages in the user experience - January 21, 2014 The panorama of Brazil on the Internet - January 20, 2014 Luminosity Responsive - January 20, 2014 The divorce between the PSD and HTML - January 19, 2014 New functionality enables collaborative meetings InVision presentation of prototypes - January 16, 2014 How to turn your customer service - January 15, 2014 Data on the path to Mobile purchase - January 15, 2014 Basic information for venturing into sketches - January 14, 2014 Axure 7.0: first impressions - January 13, 2014
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